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| Podcasts for Technology: Hardware | |
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Podcasting to link OEM members It's a natural. No, it's the natural application of podcasting. If you make a component that other companies need to complete their products, then your news and your breakthroughs are critically important. Too important for the six-to-eight week lead time of an ad. Too important for the couple of weeks it takes a salesperson to call on all of their clients. And way too important to be lost in the clutter of email. Business and change happen too fast any more to rely on anything but podcasting. |
With a podcast, the component maker can make a product breakthrough one day and then not only inform, but inform and demonstrate the advantage of that breakthrough-- the very same day! So almost within the instant you have news, your OEM partners can get your news, no matter where they are. Allowing them to retool appropriately. Looking for more efficiency? Podcasting is as good as it gets. Best of all your competitor is left in the dust and so are your partners' competitors. Now what do you say? |
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| "I see this podcast as a way for me to flatten the communication hierarchy. It allows me to communicate directly to members and directors worldwide on a weekly basis, and lets them respond with their comments and questions right on the website."
Dr. Ivan Misner, Founder and Chairman, BNI Podcast. |
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