Don't you have enough to do?
Software development, implementation, and testing are hectic enough. Running a software business or department adds layers of burden on top of it. As a leader in a software company you already know that. Performance demands, limited resources, changing requirements, and near impossible deadlines are enough challenges without you having to deal with sales, marketing, and other communication issues. However, it all has to be managed and it all has to be managed perfectly. Your success and even your survival depend on communications. Podcasting is a big part of a perfectly managed communications scheme.
Keep your team working as one
Your software team is composed of individuals who are undoubtedly the best that you can get. However they may be working all over the area, maybe all over the world. Updating, training, and keeping them aligned is a huge challenge for you and one that can be simplified by the immediate and dynamic presence of podcasting.
Keep your third party developers apprised
Perhaps you are in charge of keeping a league of third party software developers informed of developments and trends that are constantly in flux but need to be addressed. Podcasting to them assures they get your messages and are apprised immediately.
Keep your end users informed
Face it, users don't read the manuals that you've spent a fortune to print. You could avoid those costs by, instead, producing a video podcast per chapter. Or consider the users who might read the manual but get stuck on certain points. Avoid the technical hotline calls and provide consistent, high quality answers your customers will love you for by podcasting video solutions to the top ten FAQs.
Keep your customers
Are you weighted down with customer support needs? Podcasting is a perfect way to assure customers are using the latest versions and let them know that you are addressing any issues. Software education and training is but another application for podcasting. As importantly, video podcasting not only informs customers of significant upgrades but shows and excites them by highlighting features and benefits while reinforcing your brand and their customer loyalty.
The effectiveness and simplicity of video podcasting lightens your communications burden and allows you to concentrate on your other goals.
"Podcasting is no longer a niche web phenomenon--today, it's a serious business tool. For the right type of business, it offers a great way to connect with your online visitors and customers, while also enhancing your online marketing message."
Amanda C. Kooser, Entrepreneur Magazine.
"Gone are the days when EDI represented just another headache for the Finance Director and his IT staff. The latest generation of Software as a Service (SaaS) EDI systems work so that the complexities of EDI are removed for both trading partners, they are easy to set up and even easier to maintain. We hope that these podcasts will help Finance and IT managers up the learning curve to understanding what is now possible."
Richard Ward, Chairman of First B2B Limited.