Podcasts for Medical: Pharma

Podcasts can reach nurses and doctors, where traditional pharmacuetical sales people can't.

What's the record for a pharmaceutical detail man to wait in a doctor's office for a chance to describe drugs the doctor needs? A week? Ten days? How much does that cost for room, board, and all the hours of waiting?

It doesn't matter, it worked in the 1930s.

It does matter, times have changed, a lot.

Doctors and nurses need the wonder drugs the Pharmaceutical Industry is developing. But Doctors and nurses are also crushed under the weight of all the patients they must treat in the course of a day.

There has got to be a better way to reach them.
There is.
Podcasting, especially video podcasting, is the absolute best way to reach all of the doctors and nurses in your marketing area, in a single swoop.

Here's how it works.

You develop a new product. You contact NPS to create a podcast. Ten minutes later every doctor and hospital in your market areas has the podcast, even if they're half way around the world.

But they're still busy.

True, but rather than needing a half hour to see a detail man, a nurse or a doctor can review a podcast while sitting on hold on a phone call, or during lunch, or while walking from building to building on campus, or on the commute home.

Podcasting gives the same message, the perfect message every time. It's always cheery. It's always ready. And that's a better way to sell pharmaceuticals.
"One of the most interesting thing about podcasting/new media is that its most attentive and active consumers subscribe to the media, so you have a highly targeted niche audience to get in front of in most cases. "

Greg Cangialosi, President and CEO, Blue Sky Factory.
"Alternative" Media is no longer Alternative......information sources previously considered "alternative" are quickly becoming mainstream. "

PharmaVoice, March 2006