Podcasts for Medical: Bio-Tech

Podcasting breathes marketing life into Bio-Tech. Bio-tech is one of those noble fields that talented professionals are drawn to, but once in, the high-costs of regulation and research strangle the life out of new developments. That is, until podcasting came along. Podcasting strips all of the media cost out of marketing. That's 85% - 90% of the costs of advertising. More important, podcasting targets infinitely. Instead of the 1% - 2% that direct mail can deliver, podcasts can regularly reach 80% - 90%, or more of your target market.

How? You know who the target market is. You know the service providers are. You know all the players. And they know you. You have what they need; what they desperately need. Getting them to subscribe to learn about your solutions for their needs is the easy part. Combine that with the National Podcasting System's process and technology efficiencies, which eliminate 75% or more of the traditional production costs and, even with all of your expenses, Bio-tech can afford to advertise each and every aspect of their newly developed products.

"The simple truth is bio-tech is so regulated and expensive, we couldn't afford to advertise our products until podcasting."