Is your advertising and marketing program doing all it can?

You as a retailer understand better than most that the biggest part of making a sale comes before the customer walks into the store or before your customer types your Web address in a browser. Your customer must be motivated by a compelling reason to shop your store, actual or virtual. That motivation is driven by advertising and marketing. Your advertising and marketing success depends on both your campaign prowess and media selection. You know that formula and so does every one of your competitors. Painstaking thought and consideration in an advertising campaign is neutralized if your media is selected poorly. At best you can do no better than your competition. Or can you?

Be assured you are reaching customers by podcasting

Today, with video podcasting, you can reach 100% of your loyal customers, quickly, dynamically, and at a cost far cheaper than you've ever managed before. Podcasting reaches your customers within moments after it is created. Customers don't have to be at any particular place at any particular time to catch your ad. They can see your message anytime, anywhere, and again and again if they want. Where some media claim a certain reach, they can never give you numbers of those who actually saw your ad. With podcasting, you can get numbers that report how many are watching.

Reach more customers - Pay less cost

Because the cost of the medium, the Internet, is essentially free, you can more efficiently deliver your news to those who want and need it. Indeed, the total cost of a video podcast is probably less than you're paying for just the postage in one postcard campaign.

Make customers remember you - Enhance your brand

Obviously the effectiveness of video is a far more compelling medium than simple print and your audience will retain the information in a video better than they would from a postcard. A high quality video does far more to enhance your brand than other media.

Keep your sales staff updated

Beyond sending messages to customers, you can send podcasts to sales managers and staff in all your stores nationwide or globally. Podcasting is perfectly suited for marketing campaigns, messages from senior executives, training, process updates and other applications.

Excite and educate your partners

If you're a manufacturer who sells through retailers, you can podcast to store clerks with videos that excite and educate them on your products. You can visually demonstrate your product with high-resolution video, instruct them on its use, and highlight features and benefits. Doing so helps place your goods first on their minds and above your competition's. You can co-op with wholesalers and retailers by sending podcasts through the entire distribution chain.

Consider the many applications and advantages of video podcasting. And then consider the experienced experts in retail podcasting, the National Podcasting System.