Podcasts for Business: Utilities

As a public utility, you provide services that directly impact the lives of people and business. You must provide this service safely and without interruption every minute of every day. And you must do so under the watchful eye of customers and the scrutiny of regulatory agencies and consumer advocacy groups.

In other words, your company has the potential to generate news, good or bad, around the clock. It’s news that people care about. National Podcasting System can help you deliver that news more efficiently and effectively than ever before. Here’s how.

Imagine one of your pipelines has ruptured, cutting off natural gas or water supply to thousands of your customers. Repairs will take days to complete, maybe weeks. The same pipeline was scheduled for replacement last year, but your maintenance budget was reduced forcing the project to be postponed. Customers and regulators want full story and the media is ready to pounce.
You call the National Podcasting System. We send a production crew to your site that afternoon. We produce a video podcast for you on the spot. In it, your CEO looks customers and regulators in the eye, tells them what has happened, why it happened, and what your company intends to do about the situation. Within hours of the event, not days or weeks, that message is sent to all your customers instantly via RSS subscription.

Fast, direct response. There is no greater level of accountability.

Whether its event response, dynamic communication to your line organization, or as an in-field training tool, podcasting can save your utility money and time, while improving customer and employee satisfaction.
"This medium is maturing at a rapid pace and has already proven itself to be a highly targeted, relevant, and, most important, measurable channel for marketers. So I believe without a doubt from a media-buying perspective, we will see some very interesting opportunities for media buyers and marketers to get engage their target audiences. "

Greg Cangialosi, President and CEO, Blue Sky Factory.