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| Podcasts for Business: Entertainment | |
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Podcasting is the only affordable way to convey "fun" Whether you run a park, a resort, a casino, or just a fun destination, podcasting is the only way to actually capture the fun, as it happens, and share it with a diverse group of people, both near and far. More important, podcasting gives you a news pipeline to share updated activities or a new attraction, or an addition to the act, so they can't say, "I've seen it all before." Your podcast is both a sneak preview and a planning document. With built-in URL hotspots, you can convince prospects to visit and take their orders or reservations at the same time. With as many as three URL Hotspots, you can also connect viewers to airline and hotel partners. Or whatever partners are appropriate to your venue. |
Either way, podcasting can capture and convey the thrills, spills, and laughter of your entertainment better than any alternative. You don't even need a script, your spokespeople know the business best of all, they live it after all. And with Podcasting you can build a library of topics, events, and moments that will allow people to relive their previous visits or plan their next trip. And using URLs helps you build relationships with other businesses in your area. All for a fraction of any other medium, yet with more speed and reach than you ever thought possible. And don't forget the power of podcasting to turn one or more of your staff or cast into a star presenter. Podcast time, like TV time, can make a star of anybody. And people love to visit with the stars. |
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| "Many businesses large and small are leveraging the power of podcasting for marketing on the web. Podcasts are easily accessible and increase the value of your website content, hold users on websites for longer and build valuable communities around brands. "
Brett Ellis, RE/MAX Realty Group |
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| "Podcasting my online videos totally sets me apart from my competition who are still trying to wrap their heads around the notion of audio podcasts."
Brett Ellis, RE/MAX Realty Group |
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